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Ask most Americans about Singapore, and you'll probably hear about chewing gum and public caning. And to add inaccuracy to inattention, many of those you ask will mistakenly link the two. But even if they know more than the average NASCAR fan and can tell you that Singapore is the world's second largest port, providing transshipment services for nearly all of the Pacific merchant fleet, that the city-state imports everything (including drinking water), and that the island it resides on has a total land area of around 700 square kilometers, they're unlikely to ever bring up "game development".

Singapore is looking to change that.

From infrastructure improvements to government initiatives, Singapore is after a piece of the growing market for video games, particularly in Asia. Game development studios are leveraging Singapore's economic and regional advantages to create original content for Asia and the world. And a new generation is rising up, passionate about games and wanting to make their mark.

A view of downtown Singapore from the 14th floor of Suntec Tower Three.

In this first of what I'm thinking will be 3 or 4 articles about game development in Singapore (including  a lot of discussion about Asian markets in general), I take a look at Singapore's information technology infrastructure.

Infrastructure, Singapore Has It

Game development in Singapore is still at relatively early stage, but they aren't starting from scratch. Far from it.

For nearly 200 years, Singapore has been an important sea port, and that has influenced their culture in many ways. As a country, they are used to helping goods move efficiently from point A to point B, so it's only natural that they would focus on ways to translate their strength as a port into the digital space.

To that end, Singapore has become a enthusiastic protector of international intellectual property (IP) and copyrights, to allay the fears of IP licensors. Further, the Infocomm Development Authority of Singapore (IDA) has created the Digital Exchange with the goal of positioning Singapore as the "global distribution hub for the processing, management, and distribution of digital assets"--including video games.

The Port of Singapore

Singapore claims the title of the "most connected city in Asia", with fat Internet pipes to over 20 countries, including the USA, India, Korea, Japan, and China. Three-quarters of all households have PC's, and 65% of those have Internet connectivity (35% broadband). In the mobile arena, the penetration is even greater, standing at 85% of the population (not just households).

The Digital Exchange hopes to leverage this connectivity, as well as Singapore's business-friendly environment, and their established legal and financial frameworks to attract game developers and publishers who want to enter the Asian game markets.

In the same vein, IDA launched the "Games Bazaar". The Games Bazaar is billed as "scalable hosting platform" that allows game developers and publishers to test and deploy their games in Asian markets without facing high upfront costs. By utilizing Singapore as an East-meets-West crossover point, developers can try out the Asian market, using Singapore as a test bed.

In an interview, Mr. Thomas Lim, Director, Games and Entertainment, IDA Singapore, described the Asian game market as "fractured", with many very different segments: China, India, Korea, Malaysia, and more. Using the Games Bazaar, developers can find out which markets respond best to their games, and then pursue those markets. IDA will even help developers find partners to work with in those markets.

20-foot shipping containers, stacked and ready to be loaded. Imagine the Port as a digital hub, and these containers as digital assets.

Infrastructure and support services are king in Singapore, and the Game Bazaar is no exception. The Game Bazaar is not about creating games. It's about hosting them. IDA wants to partner with game developers, and wants to help them get started in the Singapore and (much) larger Asian markets. If you want to find localizing partners, or even collaboration partners, the IDA will be happy to help. But it's up to you to build the game.

The focus on infrastructure even extends to the private sector in Singapore. Teckwah, for example, is a company that has created a framework for Internet Cafés and Game Rooms. Called Eden II (http://www.edenii.com), the product is client-side (Café-side) software that provides both a distribution network for games, and a turnkey setup with an additional revenue stream for the Internet Café owner. Since Internet Cafés have never really caught on in the US, their primary focus is the Asia Pacific region.

Collecting payments for games and other digital media has proved a limiting factor for developers and publishers hoping to expand into Asia. While credit cards have penetrated to a significant portion of the US and European player base, the same is not true in countries like China and Malaysia. Singapore is up to the task, though, with companies like Systems@Work (http://www.sysatwork.com) offering pre-paid MasterCards. With "no minimum age, income, or bank account required", these cards open up new ways for players to pay for your game.

Asia 101

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The Series
  Part 1
  Part 2
  Part 3