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Tuesday, March 21, 2006
In-Game Advertising Goes Mobile Posted by: Rob Loach at 9:07:19 AM

IGA Worldwide and Exit Games today announced a partnership to enable the world’s first mobile in-game advertising solution. Neutron, Exit Games’ leading multi-player solution for mobile phones, will be integrated with IGA Worldwide’s ad-serving platform the Radial Network, to enable advertisers to reach consumers via mobile games.

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